Tuesday, June 8, 2010

Innovation Princess 2010

My now eight year-old daughter was given “POP Princesses 2010” – CD and DVD – for her recent birthday. It’s been a massive hit with her and consequently I’ve had a good deal of exposure to it myself.

Many of the current diva crop are included – Rihanna, Leona Lewis, Sugababes, Britney Spears, Shakira, The Pussycat Dolls, Cheryl Cole, Girls Aloud and so on.

What has struck me most clearly, however, is what a unique performer Lady Gaga is. While most of them could easily be mistaken for each other, their sound world being so similar, Lady Gaga creates something quite different.

Thinking about this from an innovation perspective, if you want to be reasonably successful with your offering, you swim with the tide. But if you want to cause a breakthrough you take the greater risk of creating something that either may catch on, as Lady Gaga has, or may equally sink without trace.

Of course, Lady Gaga has not only made a different sound, she has given birth to a complete artistic creation, and it may well be other parts of the artwork that have caused the wave to mount up.

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